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Behavioral science

Research on planning and decision-making

Over the past 10 years, I’ve led 10+ behavioral studies and collaborated on 20+ more across academic and applied settings.

I design tasks where strategy shows up in behavior, then measure what participants actually do, not just what they report. My research centers on a few themes that reveal how individuals navigate everyday sequential decisions: how plans are made and carried out, which behaviors are automatic versus deliberate, how perceptual cues shape choices, and when cognitive effort is invested or offloaded onto an external tool or action, like using a calculator instead of doing mental math. In UX research, these themes show up as questions like whether users will rely on notifications or saved carts, which workflows feel intuitive and which take time to learn, and how visual design guides attention and decisions.

Comparing adults with young children or other primates helps reveal which behaviors emerge early in development or occur automatically, and which are shaped by experience. My dissertation explored the experience side, examining financial decision-making in 236 youth. Math ability was the strongest predictor of sound decisions, and real-world experience also played a role. I brought the same lens to my Market Movers usability study, comparing novice and experienced users to see which parts of the app felt intuitive and which had to be learned.

  • 7first-authored publications
  • 40+conference talks and posters
  • 12undergraduate researchers mentored
  • 4courses taught, with up to 120 students each
  • 5outside organizations partnered with
  • 6peer-reviewed journals reviewed for
Elizabeth holding a presentation award certificate with three event representatives
Receiving a presentation award at a conference

From research questions to product questions

Research questionWhen is cognitive effort invested, and when is it offloaded to an external tool or action?
Product questionWhat will users hand off to the product, and how much should a design do for them?
Research questionWhich behaviors are automatic, and which require deliberate effort?
Product questionWhich steps feel intuitive, and which need onboarding, guidance, or redesign?
Research questionHow do perceptual cues shape choices?
Product questionHow do layout, visual hierarchy, and defaults steer what users notice and choose?
Research questionHow are plans made and carried out across a sequence of choices?
Product questionWhere do multi-step flows like onboarding, checkout, and delivery break down?
Research questionWhen do individuals seek information about options not chosen?
Product questionHow do users compare options and second-guess decisions on pricing pages and plan comparisons?
Research questionHow do cognitive skills and real-world experience shape decisions?
Product questionHow do novice and experienced users make decisions differently, and what support does each need?

Methods I use

Design

  • Experimental designWithin- and between-subjects, pre/post
  • Behavioral tasksComputerized and hands-on, custom JavaScript
  • Pilot and usability testingRefining tasks based on how participants interacted with them

Measurement

  • Behavioral codingObservation, BORIS, ZooMonitor
  • SurveysValidated and custom scales, Qualtrics
  • Moderated and unmoderated sessionsIn-person and computerized testing

Analysis

  • StatisticsR and SPSS (regression, hypothesis testing)
  • Qualitative codingThemes from open-ended responses and participant feedback
  • CommunicationPeer-reviewed papers, talks, teaching, public outreach

Sharing my work

Elizabeth and a colleague at a Georgia State University Department of Psychology outreach table with research materials and a laptop task
Demonstrating psychology research at a public outreach event
Elizabeth presenting experiment results to a conference audience
Presenting my research at a national conference

I bring the same rigor to every study: clear questions, careful measurement, and findings teams can act on.